15-Second Price Explainer Video Script for Local Services

Short answer

Answer “what does the price include?” in three beats: the customer question, two or three visible process steps, and the confirmed inclusion or timing. A matching poster can stay at the counter for customers who prefer reading.

Script structure

- **0–3 seconds:** show the real service and state the question. - **3–11 seconds:** show two or three process steps or included materials. - **11–15 seconds:** show the confirmed duration, inclusion, or next instruction.

Example: a repair shop

Question: “Why does this repair take longer?” Show inspection, part confirmation, and testing. End with the confirmed turnaround range from the shop’s current policy. Do not invent savings or guarantees.

Poster companion

Use the same question as the heading, list the process proof in plain language, and add one current timing or inclusion fact. Keep the poster and video wording synchronized.

FAQ

Should I mention a discount?

Only if the business has an approved, current offer. Otherwise explain the process and inclusion without creating a promotion.

Can I make multilingual versions?

Yes. Translate the verified facts and have a fluent staff member review the wording.

How ThinkNova fits

ThinkNova can organize a verified service brief into a 15-second video direction, price/process poster, and multilingual FAQ card. The business checks policy, timing, and claims before use.