How to Promote My Restaurant on Instagram

Short answer

Instagram now pushes Reels, not grid photos. So promotion is less about making the shop look good and more about **having something to post every day**. Pick a frequency you can actually keep, then worry about polish.

Who this is for

Restaurants and cafés in Singapore and Malaysia that already have an Instagram account but post in bursts and then go quiet.

Steps

1. Make the bio say three things: what you sell, where you are, when you open. Many people decide from the bio alone. 2. Shift to Reels. Vertical, around 15 seconds, and say what today is about in the first line. 3. Turn the questions customers keep asking into clips: do you take bookings, is it halal, what time do you close, do you do smaller portions. 4. Post on a fixed rhythm. One a day beats five at once — the platform will not push a batch posted in the same minute. 5. Reply to comments the same day. Engagement is what keeps it being shown.

Example output

"What time do you close? Weekdays nine, Friday and Saturday half past ten. Last order half an hour before." That clip answers a question asked ten times a day.

What ThinkNova does

ThinkNova turns one question into one vertical Reel: type the question and your answer, and a clip comes back in about two minutes, ready for Instagram. New accounts get free credits.

FAQ

Should I run ads?

You can, but fill the free lane first. Ads do not hold people on an account with no steady content.

How many posts a day?

One. Steady beats many. Do not dump a batch at once — the platform will not push them all.

Do I have to be on camera?

No. Point the camera at what you sell.

---

**Want to try this on your own shop?**

Type what you sell and one line about your offer — a short vertical video comes back in about two minutes, ready for Facebook, Instagram or TikTok. New accounts get free credits, no card needed.

👉 [Make your first one](https://thinknova.top/?src=blog&p=how-to-promote-my-restaurant-on-instagram-2026-09)

Prefer someone to walk you through it? WhatsApp **+65 9868 5036** and we'll set it up with you in 15 minutes.