*Prices checked 15 October 2026. Prices change; check each pricing page before you buy.*
In short
- Pippit (from ByteDance, the company behind CapCut and TikTok) is an AI creative agent for online sellers: paste a product link or upload product shots, and it builds ads, demos and product images.
- Creatify is built for paid social ads: a product link goes in, ad variations come out, including videos with AI actors.
- ThinkNova is built for small shops that want a short video or poster for everyday posting: pick your trade, fill in a few details about the shop and product or upload product photos, choose the output language, and it makes a 15-second vertical video or a poster.
At a glance
| Pippit | Creatify | ThinkNova | |
|---|---|---|---|
| Built for | Online sellers, e-commerce content | Paid social ads and ad testing | Small shops posting everyday content |
| Input | Prompt, product link, product shots | Product link or prompt | Trade, shop and product details, product photos |
| Free credits | Free plan with free daily credits | 10 credits a month (up to 2 video ads), watermarked exports | 100 free credits on sign-up |
| Lowest paid price | iOS in-app Starter from S$19.00 / RM60.90 a month | Standard US$15 a month (55 credits), or US$12 a month billed annually | Top-up from US$6 (500 credits); Starter plan US$29.8 a month (2,980 credits) |
| AI presenter | See pippit.ai for current features | Yes, a library of AI actors | No stock AI avatars; for a talking video, use your own photo |
| Languages | App interface in English and 6 others (Malay not listed) | "75+ languages" | 9 output languages, including English, Chinese, Malay and Thai |
Pippit
Pippit is ByteDance's AI creative agent; the App Store lists the developer as Bytedance Pte. Ltd. Its Video Agent takes a prompt, a product link or product shots and builds ads, product demos and explainers. Its Image Agent makes product images.
Price. The Singapore App Store lists Starter Monthly from S$19.00, Plus S$46.00 and Pro from S$189.98 a month. The Malaysia App Store lists Starter Monthly from RM60.90, Plus RM146.90 and Pro from RM594.90. The web pricing page lists Free, Starter, Plus and Pro; watermark removal is listed under Starter.
Good fit if you sell online with many products and want listing videos and product images from one tool.
Creatify
Creatify turns a product link into ad concepts, including videos with AI actors, and makes many variations for testing.
Price. The free tier is 10 credits a month (up to 2 video ads or 20 image ads) with watermarked exports. Standard is US$15 a month (US$12 a month on the annual plan) for 55 credits; Pro is US$55 a month (US$44 annually) for 280 credits. The page advertises 20% off on annual plans. Prices are shown in US dollars.
Good fit if you run paid ads every week and want several versions to test.
ThinkNova
ThinkNova is for shop owners who need regular short content without filming. Pick your trade, fill in a few details about the shop and the product, or upload product photos, and choose the output language. It writes the script and makes a 15-second vertical video or a poster.
Price. Sign up and get 100 free credits. Top-up packs: 500 credits for US$6, 1,530 for US$18, 3,120 for US$37. The Starter plan is US$29.8 a month for 2,980 credits. A 15-second video uses 75 credits, which is about US$0.90 on the smallest pack.
Good to know: there are no stock AI avatars; if you want someone talking on screen, you use your own photo. There is no timeline editing; to change a video, you edit the details or photos and generate again.
Good fit if you want a short post most days, for WhatsApp Status, Facebook, Instagram or a screen at the counter, in the language your customers read.
Prices in local money
| Singapore | Malaysia | |
|---|---|---|
| Pippit Starter (iOS in-app) | from S$19.00 a month | from RM60.90 a month |
| Pippit Plus (iOS in-app) | S$46.00 a month | RM146.90 a month |
| Creatify Standard (web) | US$15 a month | US$15 a month |
| ThinkNova top-up (web) | US$6 for 500 credits | US$6 for 500 credits |
| ThinkNova Starter (web) | US$29.8 a month | US$29.8 a month |
iOS prices are from the Singapore and Malaysia App Store pages on 15 October 2026; web checkout prices can differ.
Which one for your shop
- You run paid ads every week and want many versions to test: Creatify.
- You sell online with many products and want listing videos and product images in one place: Pippit.
- You want a short video or poster most days, in English, Chinese or Malay, without filming: ThinkNova.
- You sell mainly on TikTok Shop: try the free AI Video Maker in TikTok Seller Center first.
FAQ
Which of these makes videos in Bahasa Melayu?
ThinkNova has Malay as an output language. Creatify says it supports 75+ languages. Pippit's app interface does not list Malay, so test it with your own product first.
Which is cheapest to start?
All three let you try before paying: Pippit has free daily credits, Creatify has 10 free credits a month with watermarked exports, and ThinkNova gives 100 free credits on sign-up. The smallest paid step is US$6 for a ThinkNova top-up or US$15 a month for Creatify Standard.
Do I need to appear on camera?
No, for all three. Creatify has AI actors; Pippit builds from your product details and shots; ThinkNova builds from your details and photos, and if you want a talking video you can use your own photo.
Can I use my own product photos?
Yes. All three accept product images. Pippit and Creatify also take a product link.
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Make your own shop videos and posters at https://thinknova.top/?src=blog_cmp04. Sign up free and get 100 free credits — enough for your first video. Plans from US$29.8/month. No subscription needed for top-ups. Failed videos are refunded. Questions? WhatsApp +65 8940 1699.
Step-by-step tutorials: thinknova.top/jiaocheng/
Any example videos or input lines on this page are AI examples made on ThinkNova, not real customers. You check prices, offers and wording before you post. No sales results are promised.