How Early Should a Shop Start Posting for a Festival?

Short answer

Start two weeks out, in three beats: two weeks before, say it exists; one week before, say what it costs and how to order; during the week itself, say what is left and when you close. Posting on the day itself only catches walk-ins.

Who this is for

Singapore and Malaysia run several cycles a year: Lunar New Year, Hari Raya, Deepavali, Mid-Autumn, Christmas. Food, gift boxes, florists, beauty, fashion and bakeries feel it most.

Steps

1. Write the date down, count back fourteen days — that is when your first post goes out. 2. Beat one (two weeks out) says one thing: what you are doing this year. No price, no push. 3. Beat two (one week out) covers price and ordering: how much, do they pre-order, when to collect. 4. Beat three (that week) covers scarcity and timing: how many left, last day, closing time. 5. After the festival, post once more: thank you, and when the next one is. The easiest beat and the one almost nobody does.

Example output

One box of mooncakes, three different posts. Two weeks out: this year's flavours are set. One week out: the price, and collection from Friday. That week: twenty boxes left, orders close Saturday 2pm. Same photos throughout — only the two lines change.

What ThinkNova does

ThinkNova turns reviewed store facts into posters, 15-second video directions, and multilingual FAQ cards. The owner verifies prices, policies, and language accuracy; no sales results are promised.

FAQ

Two weeks early — won't people forget?

They will, which is why it is three beats. The first says it exists; the third is what makes them act.

Do I need new photos for each beat?

No. The same photos with different lines are enough — people remember the line.

What if festivals overlap?

Rank by which one actually makes you money; post once for the rest. Doing all of them means doing none of them properly.

My shop has no festival product — still post?

Post your opening hours. During festivals, whether you are open is the single most searched thing about a small shop.

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**Want to try this on your own shop?**

Type what you sell and one line about your offer — a short vertical video comes back in about two minutes, ready for Facebook, Instagram or TikTok. New accounts get free credits, no card needed.

👉 [Make your first one](https://thinknova.top/?src=blog&p=festival-content-lead-time-singapore-malaysia-2026-09)

Prefer someone to walk you through it? WhatsApp **+65 9868 5036** and we'll set it up with you in 15 minutes.